The Definition Of Kawaii

From the Spoon & Tamago blog:

In a wildly entertaining new video, ad agency Dentsu seeks to visually define the term kawaii. The video is really well done and definitely worth your time. If if you do decide to watch it, lets play a game. This video was made as an advertisement. Before the video gets to the end, will you be able to guess what it’s advertising?

What a strange commercial.